Elf on the Shelf? Check. Chunky knits? Got 'em. Oh, and party shoes! Can't forget those. #Christmas #Holiday #Home
Photographer: Karin Dailey; Stylist: Caroline Mauro; Copywriter: Kelly Hamilton

We posted this festive video a few days before Christmas. Since the holidays are on everyone's mind during that time of year, we decided to use packing up to head home as a way to tie clothes and accessories into the holidays, making our brand relevant. We put together a festive assortment of items going into the suitcase and brought in the shoes running up at the end as a playful twist.

Everything's coming up roses. (About time.) #Spring
Photographer: John Davenport; Stylist: Caroline Mauro; Copywriter: Kelly Hamilton
We created this video to post on the first day of spring. My idea was to show a transition from winter to spring in a fun, quirky way. After some ideation, I though it would be neat to have paper snowflakes falling into a flowerpot, and in return a paper flower blooms from this. 

Sneak peek alert! We're shaking things up with a preview of our Handpicked Holiday Gift Shop: Picks by Price, opens tomorrow at 3PM sharp.
Photographer: Karin Dailey; Stylist: Caroline Mauro; Copywriter: Kelly Hamilton

This post was for a sneak peek of one of our Holiday Gift Shops. The goal was to showcase the variety of products were going to be selling in an exciting way. The idea we came up with was to have our iconic shipping box (but in a seasonal red) stuffed with so many exciting items that it can barely contain itself; and when the products break free, they come to form the shape of a tree.

Fun fact: we shot this backwards – starting with the tree lay-down, then products entering the box, then the box shaking – because we wanted to be sure the final lay-down would be just right.

We’ll save you some leftovers. #HappyThanksgiving
Photographer: Karin Dailey; Stylist: Caroline Mauro; Copywriter: Kelly Hamilton

We posted this video on Thanksgiving to showcase items from our Black Friday week sale. As a brand we liked to keep things fun and unexpected, so I thought incorporating some accessories throughout a Thanksgiving place setting would be a playful way to show our product.

Sneak peek alert! Our Handpicked Holiday Gift Shop: Luxe Edition opens tomorrow at 3PM ET. Ready to fall in love? #Style #Fashion
Photographer: Leonard Greco; Stylist: Emma Lifvergren; Copywriter: Kelly Hamilton

This was the first stop-motion video we made. The goal was to promote another one of our Holiday Gift Shops. We wanted to do something unexpected, so the thought was to have a gust of wind open a YSL bag, which then releases a bunch of colorful fall leaves into the wind. The result was a playful way to showcase product, while giving a nod to the season for relevance.
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