Elf on the Shelf? Check. Chunky knits? Got 'em. Oh, and party shoes! Can't forget those. #Christmas #Holiday #Home
Photographer: Karin Dailey; Stylist: Caroline Mauro; Copywriter: Kelly Hamilton

The intention was to tie Rue La La's clothing and accessories into holiday values of heading home.
Everything's coming up roses. (About time.) #Spring
Photographer: John Davenport; Stylist: Caroline Mauro; Copywriter: Kelly Hamilton
This video was created to post on the first day of spring. My idea was to show a transition from winter to spring in a fun, quirky way. After some ideation, paper crafting and hours in the studio, I created paper snowflakes falling into a flowerpot returning as paper flower blooms.   

Sneak peek alert! We're shaking things up with a preview of our Handpicked Holiday Gift Shop: Picks by Price, opens tomorrow at 3PM sharp.
Photographer: Karin Dailey; Stylist: Caroline Mauro; Copywriter: Kelly Hamilton

This post was for a sneak peek of one of our Holiday Gift Shops. My vision was to have our iconic shipping box (but in a seasonal red) stuffed with so many exciting items that it can barely contain itself; and when the products break free, they come to form the shape of a tree.

Fun fact: we shot this backwards – starting with the tree lay-down, followed by products entering the box, ending with the box shaking – because we wanted to be sure the final lay-down would be just right.

We’ll save you some leftovers. #HappyThanksgiving
Photographer: Karin Dailey; Stylist: Caroline Mauro; Copywriter: Kelly Hamilton

We posted this video on Thanksgiving to showcase items from our Black Friday week sale. As a brand Rue liked to keep things fun and unexpected, so I decided incorporating some accessories throughout a Thanksgiving place setting would be a subconscious way to promote our product.

Sneak peek alert! Our Handpicked Holiday Gift Shop: Luxe Edition opens tomorrow at 3PM ET. Ready to fall in love? #Style #Fashion
Photographer: Leonard Greco; Stylist: Emma Lifvergren; Copywriter: Kelly Hamilton

This was the first stop-motion video we made. The goal was to promote a Fall Gift Shop. A gust of wind catches a YSL bag, releasing colorful fall leaves into the wind. The result was a lively way to showcase product, while giving a nod to the season for relevance.

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