In Chewy's first vendor-funded campaign, I was responsible for coming up with the creative concept, art direction, and design. My idea was to have everything shot from the perspective of the bottom of the bowl, so we can showcase the dog enjoying the food in a unique way that would make viewers stop and watch.
This campaign far surpassed all benchmarks and goals, and we ended up leveraging this concept for a few more campaigns do to its success.
A selection of the paid social posts:
