In Chewy's first vendor-funded campaign, I was responsible for coming up with the creative concept, art direction, and design. My idea was to have everything shot from the perspective of the bottom of the bowl, so we can showcase the dog enjoying the food in a unique way that would make viewers stop and watch. In the first week alone we have had over 44 million impressions, and have driven 38.5 k dog food sales, with CTR metrics exceeding benchmarks.
Chewy • Dog Food Campaign
You may also like
Chewy · Frisco · Social
Patterns · Mixed Collection
Vistaprint · Content Design
Typography · Mixed Collection
Chewy · American Journey · Packaging Design
Rue La La · Stop-Motion Videos
Email Design · Various Clients
Fanpowered · Branding & Web Design
Shakur Stevenson · Logo Design
Boba Loca · Branding & Packaging