In Chewy's first vendor-funded campaign, I was responsible for coming up with the creative concept, art direction, and design. My idea was to have everything shot from the perspective of the bottom of the bowl, so we can showcase the dog enjoying the food in a unique way that would make viewers stop and watch. In the first week alone we have had over 44 million impressions, and have driven 38.5 k dog food sales, with CTR metrics exceeding benchmarks.
