graphic designer · art director · world traveler · boxer · hand-letterer
Rue La La · Social Media
After designing for Rue La La's Marketing, I switched gears and began to design for Rue La La's social media channels.
I collaborated with the other members on social team to overhaul the design and develop more engaging content using the insights and performance results from our previous posts.
Below are some high-performers that I designed / art directed:
Facebook Album Photographer: Karin Dailey; Stylist: Caroline Mauro; Copywriter: Kelly Hamilton For Valentine's Day, we put together this series of date looks. We have found that albums tend to have a very high engagement rate.
Blog Photographer: Karin Dailey; Stylist: Caroline Mauro; Copywriter: Susie Kostaras
Posts that have engaging content leading to the blog tend to perform well. This post did well because it offered something to the reader – click through to learn about the fragrance wheel and find your signature scent
Facebook Contests Copywriter: Kelly Hamilton We created a series of product showdown contests as part of our Social Holiday Campaign, as you can imagine, they performed very well.
Quotes Quotes that are relatable, sharable, and on-brand perform very well.
Current Copywriter: Kelly Hamilton
This post was during winter storm Juno – a huge storm that was all over social media. What made this post perform highly was that it was very current and that it offered a playful interpretation of a situation that was affecting so many people
Relevant Since the Superbowl is so widely watched, it was important for us to make a relevant post – not to mention Rue La La's home team was in the big game.