
Abandon Browse Email – when a shopper has looks around but hasn't taken an action, it directs them to a quiz to figure out which notebook is right for them.

Abandon Cart Email - when the customer likes an item and adds it to their cart, then leaves the page without purchasing - this goes out to remind them to buy it.

Product Review Email – after a purchase, shoppers receive this email encouraging them to post a (good) review for their notebook, while leaving an option to get in contact if there are issues.

Help Center Email – this email was sent to customers providing resources for help, tips, and tricks to get the most out of the product. I wanted this design to be straightforward and clear so that people could get the information they were looking for. I achieved this by using a clean, strong text layout, helpful photos, and direct CTAs, while using the space theme to make it a bit more fun.

First Concept: the lower performer, this concept used a structured layout with photography of the actual product and simple typography.

Second Concept: the higher performer, this concept used the book as the actual product as the frame for the email and had a hand-drawn theme.