graphic designer · art director · world traveler · boxer · hand-letterer
Fri Love Logo Redesign
Fri Love Creations is a clothing brand by Edwin Frias stemming from the mantra "Give Love, Get Love."
Edwin has a lot of popular shirts and leggings that he sells. Edwin was looking for design help, and I suggested a redesign of his logo. While keeping the same idea of the Fri in the heart, I drew an updated, more modern version of his logo using a monoline style and interlocking lettering.
Since Edwin is an artist, he customizes a lot of the clothing with paint and spray paint, I made the logo so that he could use make a stencil out of it and use it on his pieces.
The result is a clean, simple logo that provides a nice contrast that balances out his organic paintings.