Fri Love Logo Redesign

Fri Love Creations is a clothing brand by Edwin Frias stemming from the mantra "Give Love, Get Love." Edwin has a lot of popular shirts and leggings that he sells. Edwin was looking for design help, and I suggested a redesign of his logo. While keeping the same idea of the Fri in the heart, I drew an updated, more modern version of his logo using a monoline style and interlocking lettering. Since Edwin is an artist, he customizes a lot of the clothing with paint and spray paint, I made the logo so that he could use make a stencil out of it and use it on his pieces. The result is a clean, simple logo that provides a nice contrast that balances out his organic paintings.